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Best TV Brands 2026 to Buy in UK

Are you on the hunt for a new TV in 2026? The market is filled with fantastic choices that deliver cinema-quality images straight to your home. No matter if you’re after the rich blacks of OLED screens or the lively, bright colors of Mini-LED technology, there’s a TV out there just for you! In this guide, we’ll take a friendly look at the top TV brands in the UK, ranked by performance, value, and features to help you to make the best choice.

Why Choosing the Right TV Brand Matters

It’s not only about obtaining a gorgeous picture when you choose the greatest TV brand. It’s about how reliable it is, how good the customer service is, how smart the features are, and how much you get for your money. The correct brand can keep you entertained for years without any problems. The wrong one? That’s money wasted.

TV technology has come a long way since 2026. There are now OLED panels that are brighter, Mini-LED backlights that are smarter, and screen sizes that would have appeared unthinkable just a few years ago. But how can you pick when there are so many businesses competing for your attention?

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Top TV Brands in the UK for 2026

Samsung: The All-Round Champion

In 2026, Samsung is still at the top of the list with its great selection of TVs. The company has something for everyone, from cheap models to top-of-the-line flagships that will blow your mind.

What Makes Samsung Stand Out:

The new S95H QD-OLED from Samsung is a game-changer. It is 35% brighter than the model from previous year, which was already very bright. The manufacturer has also included Micro RGB technology to models like the R95H, which covers the whole BT.2020 color spectrum. That’s a clever way of saying “colors that look very real.”

Over the years, the Tizen operating system has become easier to use, although some people think it is a little too cluttered. You still receive all the apps you need, like Netflix, BBC iPlayer, and ITV Hub.

Best For: People that want the latest technology and don’t mind paying a little more for it.

LG: OLED Excellence

LG has been the king of OLED TVs for years, and 2026 is no different. The C-series remains one of the most popular TV ranges in the UK, and for good reason.

Why LG Stands Out:

The new LG C6 uses a Tandem WOLED panel in smaller sizes (42, 48, 55, and 65 inches), while the C6H brings the upgraded Primary Tandem RGB OLED panel to larger 77 and 83-inch screens. The G6 flagship uses the new Tandem RGB OLED 2.0 panel with 20% higher brightness than before.

LG’s webOS is widely considered the best TV operating system. It’s smooth, intuitive, and has every streaming app you could want. For gamers, LG TVs offer 4K at 165Hz, VRR, Dolby Vision gaming, and incredibly low input lag.

Best For: Movie lovers, gamers, and anyone who values perfect black levels and smooth software.

Sony: Premium Picture Quality

Sony might not be the cheapest option, but when it comes to picture processing and overall quality, they’re hard to beat. The Bravia range continues to impress in 2026.

What Sets Sony Apart:

The Bravia 9 Mini-LED TV remains a flagship model in 2026, offering exceptional brightness and Sony’s famous picture processing. The brand has also seen success with QD-OLED panels in the Bravia 8 series.

Sony’s Google TV platform gives you access to all major UK catch-up apps, though the interface can feel a bit disjointed at times. The “Perfect for PS5” features make these TVs ideal if you own a PlayStation.

Best For: PS5 owners, movie enthusiasts, and people who want the best picture processing money can buy.

Hisense: Amazing Value

Hisense has become a serious player in the UK TV market by offering flagship features at mid-range prices. Their Mini-LED TVs are particularly impressive.

Why Hisense Deserves Your Attention:

The U8QG and U7Q Pro models pack serious punch without breaking the bank. You get high brightness, excellent colour, and Mini-LED technology at prices that undercut the big brands by hundreds of pounds.

The VIDAA operating system has improved massively. It now supports Freely, which means you can watch UK terrestrial broadcasts without an aerial – just connect to your Wi-Fi. All major streaming apps are available too.

Best For: Budget-conscious buyers who don’t want to compromise on picture quality.

TCL: Budget-Friendly Brilliance

TCL might not be as well-known as Samsung or LG, but this Chinese brand is making waves with their incredibly affordable yet capable TVs.

What Makes TCL Special:

The QM6K, QM7K, and QM8K models offer Mini-LED technology at prices that seem too good to be true. The 98-inch C7K brings cinema-sized screens to regular homes at a fraction of what you’d expect to pay.

TCL uses Google TV as their platform, giving you access to all UK catch-up services and streaming apps. Build quality is surprisingly good for the price, though they can’t quite match the premium feel of more expensive brands.

Best For: People who want the biggest screen possible without spending a fortune, or anyone on a tight budget.

Panasonic: The Reliable Choice

Panasonic might not grab headlines like Samsung or LG, but they make solid, reliable TVs that just work. Their OLED models use LG panels but add Panasonic’s own picture processing.

Why Consider Panasonic:

Panasonic TVs consistently score well in reliability surveys. They develop fewer faults over time compared to some rivals. The brand focuses on accurate colours and picture quality that stays true to what the director intended.

Their flagship OLED models use Amazon’s Fire OS platform, which is very user-friendly and includes all major UK apps. You also get strong support for HDR formats.

Best For: People who want a reliable TV that’ll last for years without issues.

Best TV Brand Technology Explained Simply

OLED vs Mini-LED: Which is Better?

OLED TVs create light pixel by pixel, which means they can turn individual pixels completely off for perfect black levels. They’re thinner, have wider viewing angles, and look stunning in darker rooms. However, they’re not as bright as Mini-LED TVs and cost more.

Mini-LED TVs use thousands of tiny LED backlights behind an LCD panel. They can get incredibly bright, making them perfect for sunny rooms. They’re also cheaper than OLED. The downside? Black levels aren’t as perfect, and you might see some blooming around bright objects on dark backgrounds.

What About QD-OLED and RGB OLED?

These are newer OLED technologies that combine OLED’s perfect blacks with brighter, more vibrant colours. Samsung’s QD-OLED uses quantum dots for better colour, while LG’s RGB OLED uses different coloured pixels. Both look fantastic, though they’re currently only available in premium models.

TV Brand Comparison Table

Brand	Best For	Price Range	Reliability	Smart Platform	Key Technology
Samsung	All-rounders	£££ – ££££	Very Good	Tizen	QD-OLED, Micro RGB
LG	Gamers & Movie Lovers	££ – ££££	Excellent	webOS	Tandem OLED, RGB OLED
Sony	Premium Quality	£££ – ££££	Excellent	Google TV	Advanced Processing
Hisense	Value Buyers	££ – £££	Good	VIDAA	Mini-LED
TCL	Budget Conscious	£ – ££	Good	Google TV	Mini-LED
Panasonic	Reliability	££ – £££	Excellent	Fire OS	OLED

Price Range: £ = Under £500, ££ = £500-£1000, £££ = £1000-£2000, ££££ = Over £2000

How to Choose the Best TV Brand for Your Needs

Consider Your Room

Do you have a bright living room with lots of windows? Go for a Mini-LED TV from brands like Hisense, Sony, or Samsung. These can push out 3000+ nits of brightness to combat glare.

Got a darker room or home cinema? OLED TVs from LG or Samsung will give you the best picture quality with perfect blacks and infinite contrast.

Think About Size

Room size matters. For a small bedroom, a 43-inch TV works great. For a medium living room, go for 55-65 inches. Got a big space? Consider 75 inches or larger. TCL offers the best value in large sizes.

Gaming Features

If you’re a gamer, LG OLED TVs are hard to beat. They offer 144Hz or even 165Hz refresh rates, VRR, and incredibly low input lag. Samsung’s QLED and QD-OLED models are also excellent for gaming.

Budget Matters

Set a realistic budget before you start shopping. Remember, the biggest TV isn’t always the best choice. A smaller, higher-quality TV often gives better results than a massive cheap one.

Reliability and Customer Satisfaction

According to recent surveys, Sony and LG rank highest for reliability, with less than 5% experiencing serious faults over five years. Panasonic follows closely behind. Samsung’s premium models also show strong reliability ratings.

Budget brands like Hisense and TCL have less historical data, but current models receive positive reviews. Just remember that cheaper TVs might not last as long as premium ones.

Screen Size Guide

Viewing Distance	Recommended Screen Size	Best Brands for This Size
4-6 feet	32-43 inches	Samsung, TCL
6-9 feet	43-55 inches	LG, Samsung, Hisense
9-12 feet	55-65 inches	Sony, LG, Samsung
12-15 feet	65-75 inches	Samsung, Sony, Hisense
15+ feet	75-98 inches	TCL, Samsung

Understanding IPTV and Modern TV Viewing

What is IPTV?

IPTV stands for Internet Protocol Television. Instead of receiving TV signals through an aerial or satellite dish, IPTV delivers content over your internet connection. Think of it like streaming, but for live TV channels.

In the UK, IPTV has grown massively in 2026. More people are cutting the cord from traditional satellite and cable services in favour of internet-based TV. It’s more flexible, often cheaper, and works on multiple devices.

British IPTV Services

British IPTV services deliver UK channels and content over the internet. Legal services include BBC iPlayer, ITVX, All 4, My5, and Freeview Play. These are completely legitimate and often free to use (though you need a TV licence for live broadcasts).

Many modern TVs come with these apps built in. LG’s webOS, Samsung’s Tizen, and TVs running Google TV all include UK catch-up services. Panasonic’s Fire OS platform also offers excellent access to British content.

The new Freely service launched in 2024 represents the future of British IPTV. It combines live channels and on-demand content from BBC, ITV, Channel 4, and Channel 5 in one unified interface. You don’t need a dish or aerial – just an internet connection.

IPTV UK: What You Need to Know

When shopping for a TV in 2026, IPTV compatibility is essential. Here’s what to look for:

Internet Connection: A stable broadband connection of at least 15 Mbps for HD content and 25 Mbps for 4K. Most UK homes now have these speeds easily.

Smart Platform: Choose a TV with a good smart platform. LG’s webOS and Samsung’s Tizen are excellent. Google TV and Fire OS also work well for IPTV services.

App Support: Make sure your chosen TV supports all the UK apps you want. Check for BBC iPlayer, ITVX, All 4, My5, Netflix, Disney+, and Amazon Prime Video.

Multiple Devices: Good IPTV services let you watch on multiple screens. This means you can start watching on your TV and continue on your phone or tablet.

Legal IPTV vs Illegal Services

It’s important to understand the difference. Legal IPTV services like Sky Stream, BT TV, Virgin Media Stream, and the free catch-up apps have proper broadcasting licences. They’re safe, reliable, and support the content creators you love.

Some services promise thousands of channels for £10 a month. These are usually illegal and stream copyrighted content without permission. Using them is against UK law and can result in fines or legal action. Stick with legitimate providers.

The Future of TV and IPTV

Traditional satellite and aerial broadcasts won’t disappear overnight, but IPTV is clearly the future. By 2034, most experts predict the majority of UK households will watch TV primarily through internet-based services.

This shift means your choice of TV brand matters more than ever. You want a TV with a smart platform that’ll receive updates for years to come. Brands like Samsung, LG, and Sony have strong track records of supporting their TVs with software updates.

IPTV Reseller Considerations

What is an IPTV Reseller?

An IPTV reseller is someone who sells access to IPTV services. He has an IPTV Panel where he can manage Channels and VODs. In the UK, IPTV resellers work with providers to offer packaged TV services.

When choosing an IPTV-compatible TV, consider these factors:

Processor Power: A fast processor ensures smooth streaming without buffering. Samsung, LG, and Sony flagship models have the best processors.

Storage: Some IPTV apps need storage space. TVs with more internal memory handle apps better.

RAM: More RAM means smoother multitasking between apps and faster switching.

Updates: Choose brands known for providing regular software updates. This keeps your TV compatible with new IPTV services and security patches.

Key Features to Look For in Best TV Brands

HDR Support

All modern TVs support HDR (High Dynamic Range), but not all HDR is equal. Look for Dolby Vision, HDR10+, and HLG support. These advanced formats make colours pop and details shine.

Refresh Rate

For sports and action movies, a higher refresh rate makes motion smoother. Look for 120Hz panels if you watch lots of sports or play games. Most budget TVs stick with 60Hz, which is fine for regular TV watching.

Sound Quality

Most TV speakers are just okay. If you’re serious about sound, budget for a soundbar. However, Sony and Samsung flagship models have better built-in sound than most rivals.

Ports and Connectivity

Check you have enough HDMI ports for all your devices. For gamers, make sure at least two ports support HDMI 2.1 for 4K at 120Hz. Also look for eARC if you’ll use a soundbar.

Smart Features Comparison

Brand	Operating System	App Selection	Speed	UK Apps	Updates
Samsung	Tizen	Excellent	Very Fast	All included	Regular
LG	webOS	Excellent	Very Fast	All included	Regular
Sony	Google TV	Excellent	Fast	All included	Regular
Hisense	VIDAA	Very Good	Fast	All included	Regular
TCL	Google TV	Excellent	Good	All included	Regular
Panasonic	Fire OS	Excellent	Fast	All included	Regular

Making Your Final Decision

Choosing the best TV brand comes down to your personal needs and budget. Here’s a quick summary:

Best Overall: Samsung offers the most complete package with cutting-edge technology and strong reliability.

Best for Picture Quality: LG OLED TVs deliver unmatched image quality, especially in darker rooms.

Premium Choice: Sony combines excellent picture processing with great build quality.

Best Value: Hisense gives you flagship features without the flagship price.

Budget Option: TCL proves you don’t need to spend thousands for a good TV.

Most Reliable: Panasonic builds TVs that last with fewer faults over time.

Enhancing Your Viewing with IPTV

Once you’ve chosen your TV, setting up IPTV services is straightforward. Most smart TVs guide you through connecting to your Wi-Fi and downloading apps during first-time setup.

For the best IPTV experience, consider these tips:

Wired Connection: If possible, connect your TV to your router with an ethernet cable. This gives more stable streaming than Wi-Fi.

Router Position: Keep your router close to your TV or use a Wi-Fi extender to boost signal strength.

Regular Updates: Keep your TV’s software updated to ensure smooth IPTV performance and access to new features.

Service Quality: Choose quality IPTV providers with good customer reviews and reliable servers. Poor services cause buffering and frustration.

The Bottom Line

The best TV brands in the UK for 2026 all offer excellent options across different price points. Samsung and LG lead the premium market with innovative technology. Sony delivers unmatched picture processing. Hisense and TCL prove budget doesn’t mean compromise.

Your perfect TV depends on your room, viewing habits, budget, and whether you prioritise gaming, movies, or general viewing. With IPTV becoming the standard way to watch TV, choosing a British TV Subscription with a solid smart platform is more important than ever.

Take your time, read reviews, and if possible, see the TVs in person before buying. A good TV should last you 7-10 years, so it’s worth getting right.

Remember, the best TV brand is the one that fits your needs, not necessarily the most expensive one. Happy viewing in 2026!